• Is it possible to buy the ‘perfect face’ or the ‘perfect body’?
• How are women portrayed in advertising? (Use screens 1–4 as examples) • What impact does this have on women?
• What impact does this have on men?
• Are men portrayed in the same way?
Ask students to think about the images of women in the media (fashion models on the runway, TV ads and shows, magazines and on billboards). • Are these images ‘real’?
• How does the fashion industry manipulate what we see?
• Is there such a thing as ‘too skinny’?
• How do these ultra-thin images impact on men and women?
• How does the average woman live up to this ideal?
• Are men also portrayed as ‘skinny’; if not, how are they portrayed?
• Is the advertisement more effective because the models are topless?
• How are men and women portrayed differently in the media? Students to brainstorm; some of the things they may come up with are:
• Women:objects,attractive,sexuallyavailable,submissive,almostnaked • Men: strong, adventurous, in motion, dominant, in control,
• How are men portrayed in relation to women in media? • Women: inferior – submissive poses
• Men: in control – two women in the bed
• Who do women dress for (themselves, other women or men)? • What do men look for in women’s fashion?
• How is this advertisement representing the roles between men and women? • What do you interpret these words to mean?
• Saucy server
• Get lucky
• How is this advertisement representing the ‘normal’ relationship between men and women?
• What impact do these types of ads have on some men and women?
• What are they advertising?
• Why are the marketers using women in this way?
• Are there better ways these products can be advertised without using sexualised images? • Is there any harm in such images and, if so, who could be harmed?
• Are these images sexy? Why?
• Who decides these images are sexy?
• Who decides these images are a useful way to sell a product? • Why are sexualised images of women used?
Who has the power and is benefiting from this sort of advertising?
Is anyone being harmed?
How might this make women feel?
How might this make men feel?
How might this make men feel towards women?
Students are asked to find and write about two examples of advertising where men or women are used. Select from TV, magazine, newspaper,or radio (they do not need to copy or collect). One example should demonstrate positive (or not harmful) ways of advertising; the other should demonstrate advertising that they think could potentially have a harmful impact and explain that potential harm. Students to share with the class in the following lesson.